Boost Engagement with Visual Content

Content Tip

Don’t forget that website content is also visual – it’s often overlooked?

Here’s how to leverage your website visuals effectively:

• Images – Break up your text:
  • Use captivating images with descriptive alt text to break down long blocks of text and encourage readers to keep scrolling
  • This also helps with search engine optimisation and accessibility
• Infographics – Simplify your information:
  • Infographics are a fantastic tool for presenting complex data in a clear and easy-to-understand visual, making your content more accessible
• Videos – Showcase your personality:
  • Videos are a powerful way to connect with your audience on a deeper level, consider creating how-to guides, product demonstrations or customer testimonials to showcase your expertise and build trust
  • Your audience will expect you to offer video content

• Strong headlines: 
  • The first line grabs the user’s attention and highlights the key benefit… so make the most of it. It can also be the H1 (header hierarchy), which has an SEO benefit!
• Structured information: 
  • Improve the readability of your content, by breaking it down with bullet points (make the information easier to digest)
• Strong call to actions: 
  • Without clear and concise CTA’s you are not hand-holding or effectively signposting your users to the next step (guide them down a targeted funnel – whether a micro or macro conversion)

By incorporating these tips, you can create a more visually appealing and impactful piece of content that resonates with your target audiences.

SERPlicity can help!

We specialise in developing and creating comprehensive content strategies that attract, engage, and convert your audiences.
Contact us to discuss your content creation needs, including captivating imagery, informative videos and compelling copy.