FAQ
Were here to help; take a look at the most common questions regarding SEO, digital marketing, content, PPC, link building, CRO… and much more. You can also contact us directly, we would be happy to chat through any questions or queries you have.
SEO FAQ’s
SEO stands for Search Engine Optimisation, it ultimately increases online visibility, drives targeted traffic, builds trust and credibility for your business, and can offer a high return on investment.
Search Engine Optimisation is the practice of making websites as search engine friendly as possible, so when users are searching for terms that are relevant to your business, your website will appear higher in the list of results. You can’t pay for this as its organic; it’s a mixture of skill, relevancy and hard work.
The main objective of SEO is to increase organic (non-paid) traffic (users) to your website by optimising its content, structure and other technical elements to rank higher in search engine results pages (SERPs).
SEO is multifaceted, if done properly it works alongside design, development and content to improve both the overall user experience and search engine signals to place it at the top of the results. It works by improving on-page content, such as keyword relevancy, meta data, content, alongside technical aspects such as site speed, mobile optimisation, schema markup and off-page elements (backlinks, social signals… and so on).
On Page SEO, also known as on-site SEO is a critical element in pushing your website to the top of search, and something you should fully take advantage of. Content relevance has to be both original and relevant to the search phrase intent to rank well, as well as optimising Meta Titles, Descriptions, Headers, Image Alts and Url’s.
It takes resourcefulness, dedication, persistence and creativity to hit the top spots; this is particularly relevant with the ever changing nature of the Google algorithm and the need to keep up to date and informed (ongoing improvement, understanding and refinement is needed).
PPC FAQ’s
PPC stands for Pay-Per-Click, these types of ads are commonly displayed on search engines (like Google AdWords), social media platforms (like Facebook Ads), and other websites.
PPC is a form of online advertising where advertisers pay a fee each time their ad is clicked, directing traffic to their website. This is ideally suited to those wishing to dominate the Search Engine Results, driving immediate traffic and engagement.
PPC offers immediate visibility, is scalable, and allows for precise targeting of audience segments. Combine with SEO for a winning formula; both short term and long term traffic, engagement and conversion goals.
CRO FAQ’s
CRO stands for Conversion Rate Optimisation, it allows businesses to make the most of their traffic by turning more visitors into leads or customers, thus maximizing ROI.
CRO aims to increase the percentage of website visitors that take a desired action, both macro and micro… such as signing up for a newsletter, buying a product, or filling out a contact form. Half the job is getting traffic to your website, the other half is getting them to take action and convert.
CRO is achieved through analysing website data and user behavior, to include analytical data, heat mapping, crawl and scroll rates, video playback… and so on. The insights are then utilised in A/B tests, to improve user experience and optimise each landing page.
Email FAQ’s
Email marketing is the process of sending targeted messages to an opted-in group of audiences via email; typically to promote your products, share news, or nurture relationships.
Email marketing is cost-effective, offers high ROI, strengthens customer relationships, allows for precise targeting and personalisation.
There are a number of ways to build a successful email list, from your website; the best way is via valuable content, alongside webinars, or through e-commerce checkouts.
Link Building FAQ’s
Link building is the process of acquiring hyperlinks from other websites to your own, with the goal of improving search engine visibility, referrals and engagement.
High-quality backlinks are still a major ranking factor for search engines, they indicate that your website is trusted and provides valuable content (enough for others to share).
No, links from authoritative and relevant sites are more valuable… Moreover, natural, earned links are more beneficial than paid or artificial ones.
Strategy FAQ’s
A Digital Marketing Strategy is a detailed plan that outlines how a business will achieve its online marketing goals and objectives via channels such as: SEO, PPC, social media, email, and content marketing.
A Digital Marketing Strategy provides clear direction, helps allocate resources and budget efficiently, ensures consistency across platforms, and measures success.
Your Digital Marketing Strategy should be reviewed and updated regularly; Market conditions, technology, and consumer behaviours change, so periodic reviews ensure your strategy remains effective.
Audit FAQ’s
An SEO audit is a comprehensive evaluation of a website’s search engine performance, identifying its strengths, weaknesses, and opportunities to optimise for better visibility.
While an SEO audit focuses on search engine performance, a website audit is broader, assessing overall website health, its build, security, functionality, mobile-friendliness, speed and other technical elements.
Website Audits are necessary as they identify your current state of play, areas where you need improvement, opportunities to enhance user experience, optimisation, search positioning and to ensure your website functions at its best.
Consultant FAQ’s
A Digital Marketing Consultant is an expert who offers guidance, strategies, and solutions to improve the online presence and performance of a business. This can be for specific short-term projects, or engaged for ongoing, long-term strategies.
The primary responsibilities include; analysing current marketing efforts, identifying areas of improvement, developing strategies, providing training if needed, and often monitoring and adjusting campaigns for optimal results.
A Digital Marketing Consultant provides specialised expertise, saving time and money by quickly identifying and solving problems or missed opportunities for my business.
Management FAQ’s
Digital Marketing Management involves overseeing and executing digital marketing activities and campaigns across various platforms and channels (such as SEO and PPC), analysing results and refining strategies for better performance.
By assessing your business goals, the current strengths and weaknesses in your team’s skill-set and your current digital footprint, it will be clear if you need Digital Marketing help.
Both have advantages; In-house teams offer immediate brand awareness and understanding, however outsourcing to a consultant provides broader expertise, tools, and often far more cost effective.
Content FAQ’s
Outsourcing your website content saves time, offers fresh perspectives, provides expert quality (created for both the search engines and your audiences) and ultimately allows you to focus on your core business.
Website Content Costs vary based on the complexity, length, expertise required, optimisation and the reputation of the writer. Costs should be weighed against potential ROI, the impact on time and resource.
Reporting FAQ’s
Website reporting is invaluable, as it provides crucial insights into your site’s performance, your users behavior and ultimately the overall impact on engagement and conversion. From this you guide informed decisions on areas of improvement.
The basics are Traffic Sources, User Behaviour (like pageviews, bounce rate), Top-Performing Content, Website Errors, Speed and Conversions.
Google Analytics is a staple, but others should be considered such as Hojar, Mouseflow, SEMrush and Moz to offer additional insights.