AI Content Creation in 2024
The debate between AI-generated content and human-written content is an ongoing one…. and it’s constantly evolving. As such, Google is actively improving its ability to …
SEO and SEM: The Relationship Between Them
Confusion between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is not uncommon when discussing digital marketing strategies. Though these terms are sometimes used …
Understanding Voice Search: Local SEO
Previously highlighted by myself in numerous Web Magazines and Publications back in 2018, I delve into the intricacies of Voice Search and its growing significance, …
Boost Engagement with Visual Content
Content Tip Don’t forget that website content is also visual – it’s often overlooked? Visuals are crucial for capturing your audience’s attention and enhancing your …
Leverage Schema Markup | FAQ
Schema FAQ Boost your websites Search Engine real estate (visibility and positioning) and attract more qualified leads with the power of Schema Markup. What is …
A Guide to Effective Website Analysis: Key Steps and Tips
Understanding your website performance is paramount in today’s digital age. Beyond merely collecting data, the real challenge lies in deriving actionable insights from it. We …
Differentiating between White Hat and Black Hat SEO
Getting to the top of search engine results is a challenge that many businesses face every single day and Search Engine Optimisation (SEO) plays a …
20 SEO Tips to boost your website rankings
A blast from the past: this was a featured article written by myself for Web Designer Magazine (it appeared on their front-page and subsequently became …
The Crucial Role of Website Content for your Business
Website content is the backbone of effective digital marketing, it also embodies your brand’s voice, values, and vision. It also serves as the medium to …
Mastering the Search: A Guide to Modern Keyword Research
Keywords have long been the lifeblood of SEO, but the game has changed. Today, it’s not just about stuffing your website with every keyword you …